Cannabis can be found everywhere in the clothing industry from lifestyle fashion options and weed culture, to sustainable, organic and renewable hemp fabric that has been used for centuries. But it has grown, changed, and evolved a lot since it’s humble origins.
Hemp Takes on the World
Hemp-based clothing is nothing new and has gotten leagues better than where it used to be (cheers to no longer feeling like you’re wearing a burlap sack). Hemp started being used for fabric all the way back in the 1500s when the Spaniards imported it to Chile– this is also how many believe cannabis originated in the Americas.
Hemp farms popped up all over the US as it grew in popularity since it was commonly used in rope, sails, and other maritime materials, which were desperately needed during war. As the country grew, hemp farms continued to expand further west, where it is now predominantly found.
But why did hemp suddenly become so popular if it’s been around for so long? Well, it is because hemp is one of the most environmentally friendly fabrics on the market. Since the plant requires no pesticides or other chemicals, grows incredibly fast, and needs very little water, it has a much smaller impact on the planet than cotton. And, to top it off, hemp is super absorbent and stops bacterial growth, which is why you can now find the fabric in everything from jackets to underwear.
Contemporary Cannabis Culture
One of the most popular fashion subcultures to embrace weed clothing is streetwear. Starting in the NYC hip-hop and California surfskate culture, streetwear took off in the 90s. Taking off in Asia and inspired by haute couture, streetwear has become a major modern influence that isn’t afraid to push boundaries.
And as both streetwear and weed have become more mainstream, there has been surprising updates to this scene. Gone are the days of oversized, poorly printed t-shirts and welcome a world where you can find pot-leaf printed button-ups at major department stores, women are creating fashion houses to support other women in the cannabis industry, and dispensaries are selling personalized merch.
So when most people picture a “stoner” what comes to mind is a disheveled sense of fashion. But just as the medium of smoking has evolved, so has the “type” of person who partakes in cannabis culture. Cheers to the ongoing efforts to destigmatizing weed and the people who enjoy it. From your crunchy granola types, to the Sunday brunch crowd, to your designer-label-only guys, and entrepreneurs, there are just as many ways to take advantage of this magical plant as there are people who enjoy it.